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EUROPE A HOT TICKET FOR U.S. TRAVELERS IN 2010 ACCORDING TO TRIPADVISOR SURVEY
Volcanic Ash Doesn't Deter Tourists: 60 Percent Taking European Trips in the Coming Year, Up 10 Percent from Last Year
33 Percent Wooed by More Favorable Exchange Rates

NEWTON, Mass. — May 13, 2010 /PRNewswire/ — TripAdvisor®, the world's most popular and largest travel community, today announced the results of its annual European travel survey of more than 1,200 U.S. respondents. Trans-Atlantic trips look to be more popular in 2010, with 60 percent planning to visit Europe in the coming 12 months, up from 50 percent who did so last year. The majority of travelers appear undeterred by the recent volcanic ash cloud, with just six percent reconsidering their European trips as a result. Thirty-three percent say more favorable exchange rates have increased their interest in traveling to Europe this year.

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